WRBO (103.5 FM, "Soul Classics 103.5") is a radio station serving the Memphis, Tennessee metropolitan area with an Gold-based Urban Adult Contemporary format. It is under ownership of Cumulus Media. Originally a Urban Oldies outlet, WRBO began phasing in Adult R&B currents by 2011 but continue to play Old School and R&B classics.
The station currently airs the syndicated Steve Harvey Morning Show and Love, Lust and Lies with Michael Baisden. Its main competitor is KJMS, whose Urban AC direction reflects more currents. Because of this shift to Urban AC, Mediabase added WRBO to its Urban AC reporting panel in March 2012.
WRBO was the radio flagship station for Memphis Grizzlies (National Basketball Association) games prior to the 2011 season.
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Coordinates: 34°51′43″N 89°52′41″W / 34.862°N 89.878°W