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white rock seltzer combined
white rock seltzer combined
Published: 2017/04/25
Channel: International Beverage Marketing
White Rock Soda - 1983
White Rock Soda - 1983
Published: 2016/06/08
Channel: NY Retro Vault
White Rock - Cream Soda - Review
White Rock - Cream Soda - Review
Published: 2012/12/08
Channel: N3V3RSAYD13
seekers white rock soda commercial
seekers white rock soda commercial
Published: 2012/07/27
Channel: James Berman
Head to Head: WR Sioux City Root Beer Vs. Orca Beverage Sioux City Root Beer.  Ep 6
Head to Head: WR Sioux City Root Beer Vs. Orca Beverage Sioux City Root Beer. Ep 6
Published: 2017/05/26
Channel: The Roots & Fizz Show
Why are Carbonated Beverages Called "Soft Drinks"?
Why are Carbonated Beverages Called "Soft Drinks"?
Published: 2016/11/01
Channel: Today I Found Out
WHISKY: 3 Ways To Drink It | Rich Hunt
WHISKY: 3 Ways To Drink It | Rich Hunt
Published: 2015/12/18
Channel: Jamie Oliver - Drinks
American Tries British Drinks!!!
American Tries British Drinks!!!
Published: 2016/04/25
Channel: ImaFlyNmidget
Time for a Shift in Consumer Beverage Consumption
Time for a Shift in Consumer Beverage Consumption
Published: 2013/02/14
Channel: Doug Collins
Sioux City Birch Beer | Chad
Sioux City Birch Beer | Chad'z Soda Reviews #2
Published: 2011/05/27
Channel: Chad Polenz
Automated Beverage System, McDonalds, 3am (video postcard)
Automated Beverage System, McDonalds, 3am (video postcard)
Published: 2012/12/09
Channel: Glenn Campbell
6 Soda Gadgets Put to the Test
6 Soda Gadgets Put to the Test
Published: 2016/04/17
Channel: CrazyRussianHacker
The Hoffman Beverage Story
The Hoffman Beverage Story
Published: 2016/06/28
Channel: Softeon Video
🍋 How To Make A Long Island Iced Tea | Bartending 101
🍋 How To Make A Long Island Iced Tea | Bartending 101
Published: 2017/06/16
Channel: Common Man Cocktails
DIY Party Cocktails - Alcohol Cocktail Beverages Recipe MissLizHeart
DIY Party Cocktails - Alcohol Cocktail Beverages Recipe MissLizHeart
Published: 2015/12/28
Channel: MissLizHeart
Άγιος Βασίλειος και μασόνος χοντρό-Βασίλης
Άγιος Βασίλειος και μασόνος χοντρό-Βασίλης
Published: 2016/12/30
Channel: apodei
Boots Beverage COCONUT SODA video review
Boots Beverage COCONUT SODA video review
Published: 2016/08/27
Channel: Andy cooks food
How To Drink Whisky Like A Gentleman | 5 Whisky Drinking Tips
How To Drink Whisky Like A Gentleman | 5 Whisky Drinking Tips
Published: 2016/07/02
Channel: alpha m.
Boycott The Baptist  - Did You Just Assume My Beverage [2017]
Boycott The Baptist - Did You Just Assume My Beverage [2017]
Published: 2017/05/24
Channel: grindwar channel
10 Soda Can Life Hacks
10 Soda Can Life Hacks
Published: 2015/09/09
Channel: CrazyRussianHacker
How to Make an Old Fashioned | Cocktail Recipes
How to Make an Old Fashioned | Cocktail Recipes
Published: 2014/02/24
Channel: Howcast
Shark Tank - Saturday Night Live
Shark Tank - Saturday Night Live
Published: 2014/11/02
Channel: Saturday Night Live
Boots Beverages Orange Cream Soda Review.
Boots Beverages Orange Cream Soda Review.
Published: 2016/06/20
Channel: Andy cooks food
Watch This Man Drink A Beer In 3 Seconds
Watch This Man Drink A Beer In 3 Seconds
Published: 2016/05/02
Channel: BuzzFeedBlue
迷你飲品 Mini Beverages
迷你飲品 Mini Beverages
Published: 2017/02/10
Channel: MusicLover
White Rock
White Rock
Published: 2015/12/10
Channel: Daniel Minchen
Culinary Highlights: Traditional German Beverages
Culinary Highlights: Traditional German Beverages
Published: 2015/08/20
Channel: germanytourism
To Greatness | Aspire Beverages | Original Music by Chris Bartels
To Greatness | Aspire Beverages | Original Music by Chris Bartels
Published: 2014/08/27
Channel: Chris Bartels
The Jacks - EP (March 2014) - Hot Beverage
The Jacks - EP (March 2014) - Hot Beverage
Published: 2014/03/14
Channel: TheJacks
10 Strange Amazon Items!
10 Strange Amazon Items!
Published: 2017/02/24
Channel: Matthias
Trim Healthy Mama Beverages||THM meal Collab|| My favorite drinks
Trim Healthy Mama Beverages||THM meal Collab|| My favorite drinks
Published: 2017/04/13
Channel: Claire at Cookie Crumb Fun
Ep 189: Rabbit Hole Bourbon Whiskey Review / Tasting with Bulleit, Monkey Shoulder/Tomatin 12 Cameo
Ep 189: Rabbit Hole Bourbon Whiskey Review / Tasting with Bulleit, Monkey Shoulder/Tomatin 12 Cameo
Published: 2017/09/13
Channel: Whiskey Vault
Chuck gets a tour of Polar Beverage and sits down with Ralph and Chris Crowley
Chuck gets a tour of Polar Beverage and sits down with Ralph and Chris Crowley
Published: 2012/10/26
Channel: David Cullinane
How to paint a Buffalo in Yellow flowers Acrylic Painting Tutorial Southwest Art Week
How to paint a Buffalo in Yellow flowers Acrylic Painting Tutorial Southwest Art Week
Published: 2017/09/11
Channel: theartsherpa
Ayo & Teo - Rolex ( Prod. BL$$D )
Ayo & Teo - Rolex ( Prod. BL$$D )
Published: 2017/02/09
Channel: Z6Productions
Shade: The Series Episode 2 - Chemical Beverages
Shade: The Series Episode 2 - Chemical Beverages
Published: 2014/08/21
Channel: flame2wolf
"Hey There White Rock Girl" 1960
"Hey There White Rock Girl" 1960's Radio Commercial
Published: 2014/12/23
Channel: Pop Culture Timeline 1
Beverage - If You Could Only See - Tonic Cover
Beverage - If You Could Only See - Tonic Cover
Published: 2016/09/26
Channel: JASON BENNETT
Learn to paint with Acrylic A Desert Landscape with Reflection Pallet knife
Learn to paint with Acrylic A Desert Landscape with Reflection Pallet knife
Published: 2017/09/16
Channel: theartsherpa
Caffeine in Tea - Facts and Myths
Caffeine in Tea - Facts and Myths
Published: 2017/02/25
Channel: Mei Leaf
The Ronson Lambert & Nate Sherwood Beverage Test
The Ronson Lambert & Nate Sherwood Beverage Test
Published: 2011/04/24
Channel: Nate Sherwood
DIY Room Decorations using water bottles & soda cans!
DIY Room Decorations using water bottles & soda cans!
Published: 2013/02/18
Channel: Bethany Mota
2013 Beverage Winner Pooki
2013 Beverage Winner Pooki's Mahi Launches Two New Collections: White Tea & White Tea Fusions
Published: 2014/05/05
Channel: Pookis Mahi
Beverage - Greedy Fly - Bush Cover
Beverage - Greedy Fly - Bush Cover
Published: 2016/09/26
Channel: JASON BENNETT
'Drinkable' Review: A Cannabis Infused Beverage
Published: 2012/11/13
Channel: Ganja Geezer
Ep 187: White Owl Canadian Whiskey Review and Tasting with Crown Royal Northern Harvest Comparison
Ep 187: White Owl Canadian Whiskey Review and Tasting with Crown Royal Northern Harvest Comparison
Published: 2017/09/11
Channel: Whiskey Vault
3) Service of alcoholic beverages
3) Service of alcoholic beverages
Published: 2014/01/28
Channel: Ilfs Edu
Believing Is Seeing
Believing Is Seeing
Published: 2017/01/03
Channel: Church of the Rock
Pure Scandi: Valborg Miami 3, May 7, 2011
Pure Scandi: Valborg Miami 3, May 7, 2011
Published: 2011/05/19
Channel: bostonstockholm
Salvation Army NYC Spreads Holiday Cheer Via Red Box Campaign
Salvation Army NYC Spreads Holiday Cheer Via Red Box Campaign
Published: 2013/12/31
Channel: BallerStatus.com
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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White Rock Beverages
private Corporation
Industry Beverages
Founded 1871 Waukesha, Wisconsin
Founder H.M. Colver
Headquarters Whitestone, NY, United States
Products Seltzer, Soft drinks
Owner Morgan Family
Website White Rock Beverages.com

White Rock Beverages (White Rock Products Corporation) is an American beverage company located in Whitestone, NY. The company was established in 1871 by pharmacist H.M. Colver in Waukesha, Wisconsin. Potawatomi Indians and settlers believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.[1]

Marketing with Santa Claus[edit]

Coca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments – [2] however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915.[3][4]

Drink maker history[edit]

By 1923, White Rock Beverages was one of the largest producers of mineral water in the United States. The company also produced ginger ale and other soft drinks. Its property value was then calculated at $7,311,767 ($102,778,881 today). This included land holdings and bottling plants.[5]

In 1941, the company which manufactured White Rock soft drinks was called White Rock Mineral Springs Company.[6]

[edit]

The company has used the image of Psyche as its logo for over 120 years. The company purchased the rights to a painting titled "Psyche at Nature's Mirror", by Paul Thumann, at the Chicago World's Fair in 1893.[7][8][9][10]

Brand portfolio[edit]

White Rock Cola
Type Soft drink
Manufacturer White Rock Beverages
Variants Diet
Related products Coca-Cola
Pepsi Cola

White Rock

  • Seltzer: Plain • Mandarin Orange • Lemon Lime • Black Cherry • Raspberry•Cucumber Watermelon
  • Mixers: Club Soda • Diet Ginger Ale • Ginger Ale • Diet Tonic Water • Tonic Water
  • Organic: Passion Orange • Raspberry Crème • Red Peach
  • Soda: Cream Soda, Black Cherry, Root Beer, Grape, Orange, Lemon-Lime, Cola

Sioux City

Olde Brooklyn:

  • Williamsburg Root Beer
  • Coney Island Cream Soda
  • Brighton Beach Black Cherry
  • Flatbush Orange Soda
  • Bay Ridge Birch Beer
  • Red Hook Raspberry
  • Greenpoint Grape Soda
  • Park Slope Ginger Ale
  • Diet Williamsburg Root Beer
  • Diet Coney Island Cream Soda

In popular culture[edit]

In the pre-code film Men Call It Love, Norman Foster's character tells his butler "Say, look here Brandt. Haven't you been with us long enough to know to always keep a supply of White Rock handy?" The butler stutters, "Why--why sir" and then opens the fridge to reveal an ice box full of bottles of White Rock, with the Psyche logo clearly visible.

In James M. Cain's novel The Postman Always Rings Twice, the narrator Frank Chambers mixes a drink with bourbon, White Rock and a couple of pieces of ice.

In Rex Stout's novel The League of Frightened Men, Archie Goodwin offers Hibbard a White Rock as a chaser with his whiskey.

References[edit]

  1. ^ Rose, Joel (December 5, 2011). "White Rock Beverages Still Thirsty After 140 Years". NPR. Retrieved December 10, 2011. 
  2. ^ Mikkelson, Barbara; Mikkelson, David P. (February 27, 2001). "The Claus That Refreshes". snopes.com. Retrieved June 10, 2005. 
  3. ^ "Did White Rock or The Coca-Cola Company create the modern Santa Claus Advertisement?". whiterocking.org. The White Rock Collectors Association. 2001. Retrieved January 19, 2007. 
  4. ^ "Coca-Cola's Santa Claus: Not The Real Thing". BevNET.com. December 18, 2006. Retrieved January 19, 2007. 
  5. ^ "White Rock Mineral Springs". Wall Street Journal. June 11, 1923. p. 12. (Subscription required (help)).  Alternate Link via ProQuest
  6. ^ "Candy and Beverage Industry". Wall Street Journal. October 22, 1941. p. 5. (Subscription required (help)).  Alternate Link via ProQuest
  7. ^ "The Goddess of Purity". White Rock Beverages. 
  8. ^ Mariani, John (October 16, 2011). "White Rock Girl: Still the Sexiest Alive (on a Water Bottle)". Esquire. 
  9. ^ Theodore, Sarah (June 1, 2006). "White Rock: A classic brand becomes a specialty player". Beverage Industry Magazine. 
  10. ^ "Psyche". Grapefruit Moon Gallery. 

External links[edit]

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