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White Rock Soda - 1983
White Rock Soda - 1983
Published: 2016/06/08
Channel: NY Retro Vault
"Hey There White Rock Girl" 1960
"Hey There White Rock Girl" 1960's Radio Commercial
Published: 2014/12/23
Channel: Pop Culture Timeline 1
Head to Head: WR Sioux City Root Beer Vs. Orca Beverage Sioux City Root Beer.  Ep 6
Head to Head: WR Sioux City Root Beer Vs. Orca Beverage Sioux City Root Beer. Ep 6
Published: 2017/05/26
Channel: The Roots & Fizz Show
White Rock - Cream Soda - Review
White Rock - Cream Soda - Review
Published: 2012/12/08
Channel: N3V3RSAYD13
Why are Carbonated Beverages Called "Soft Drinks"?
Why are Carbonated Beverages Called "Soft Drinks"?
Published: 2016/11/01
Channel: Today I Found Out
Root Beer Fun
Root Beer Fun
Published: 2008/09/14
Channel: reebsapeetrson
How To Drink Whisky Like A Gentleman | 5 Whisky Drinking Tips
How To Drink Whisky Like A Gentleman | 5 Whisky Drinking Tips
Published: 2016/07/02
Channel: alpha m.
Automated Beverage System, McDonalds, 3am (video postcard)
Automated Beverage System, McDonalds, 3am (video postcard)
Published: 2012/12/09
Channel: Glenn Campbell
🍋 How To Make A Long Island Iced Tea | Bartending 101
🍋 How To Make A Long Island Iced Tea | Bartending 101
Published: 2017/06/16
Channel: Common Man Cocktails
Shark Tank - Saturday Night Live
Shark Tank - Saturday Night Live
Published: 2014/11/02
Channel: Saturday Night Live
Painting a rental apartment wall, and beverages!
Painting a rental apartment wall, and beverages!
Published: 2014/10/28
Channel: tamaragarfield
DIY Party Cocktails - Alcohol Cocktail Beverages Recipe MissLizHeart
DIY Party Cocktails - Alcohol Cocktail Beverages Recipe MissLizHeart
Published: 2015/12/28
Channel: MissLizHeart
The World of Coca Cola!!
The World of Coca Cola!!
Published: 2016/07/06
Channel: Plush Time Vlogs
Time for a Shift in Consumer Beverage Consumption
Time for a Shift in Consumer Beverage Consumption
Published: 2013/02/14
Channel: Doug Collins
How to Make a Margarita | Cocktail Recipes
How to Make a Margarita | Cocktail Recipes
Published: 2014/03/01
Channel: Howcast
Sioux City Birch Beer | Chad
Sioux City Birch Beer | Chad'z Soda Reviews #2
Published: 2011/05/27
Channel: Chad9976
'Drinkable' Review: A Cannabis Infused Beverage
Published: 2012/11/13
Channel: Ganja Geezer
How to Make an Old Fashioned | Cocktail Recipes
How to Make an Old Fashioned | Cocktail Recipes
Published: 2014/02/24
Channel: Howcast
Forbidden Crystal Cave | JONATHAN BIRD
Forbidden Crystal Cave | JONATHAN BIRD'S BLUE WORLD
Published: 2015/11/06
Channel: BlueWorldTV
Beverage Can Process Extraction
Beverage Can Process Extraction
Published: 2017/04/19
Channel: ImpactAirSystems
Little Big Shots - Country People Are Different (Episode Highlight)
Little Big Shots - Country People Are Different (Episode Highlight)
Published: 2016/04/11
Channel: Little Big Shots
迷你飲品 Mini Beverages
迷你飲品 Mini Beverages
Published: 2017/02/10
Channel: MusicLover
Cold Coffee Recipe, Frothy Cold Coffee Recipe by Tarla Dalal
Cold Coffee Recipe, Frothy Cold Coffee Recipe by Tarla Dalal
Published: 2016/01/11
Channel: Tarla Dalal
[ICY BEVERAGES] Rhythm of Love Cover
[ICY BEVERAGES] Rhythm of Love Cover
Published: 2012/08/03
Channel: JedYiMusic
WE GOT PULLED OVER IN WASHINGTON
WE GOT PULLED OVER IN WASHINGTON
Published: 2017/03/11
Channel: Kurtis Conner
How to Make a Whiskey Sour | Cocktail Recipes
How to Make a Whiskey Sour | Cocktail Recipes
Published: 2014/03/25
Channel: Howcast
How to paint Rocks and Stones #bigartquest #29
How to paint Rocks and Stones #bigartquest #29
Published: 2016/09/01
Channel: theartsherpa
White Rock
White Rock
Published: 2015/12/10
Channel: Daniel Minchen
seekers white rock soda commercial
seekers white rock soda commercial
Published: 2012/07/27
Channel: James Berman
Pure Scandi: Valborg Miami 3, May 7, 2011
Pure Scandi: Valborg Miami 3, May 7, 2011
Published: 2011/05/19
Channel: bostonstockholm
ULTIMATE EUROPEAN CANDY CHALLENGE | 18,000 CALORIES
ULTIMATE EUROPEAN CANDY CHALLENGE | 18,000 CALORIES
Published: 2017/07/02
Channel: Erik TheElectric
Thousand Islands Craft Beverage: Wood Boat Brewery
Thousand Islands Craft Beverage: Wood Boat Brewery
Published: 2016/02/22
Channel: 1000 Islands
Ice Cream Soda Party Designer Beverage
Ice Cream Soda Party Designer Beverage
Published: 2008/01/28
Channel: jenlim222
Elijah Blake - I Just Wanna... (Explicit) ft. Dej Loaf
Elijah Blake - I Just Wanna... (Explicit) ft. Dej Loaf
Published: 2015/05/12
Channel: ElijahBlakeVEVO
Sean Spicer Just Went on Live TV and Revealed The REAL Reason He Resigned
Sean Spicer Just Went on Live TV and Revealed The REAL Reason He Resigned
Published: 2017/07/24
Channel: 24h News
7 REAL Government CONSPIRACIES
7 REAL Government CONSPIRACIES
Published: 2016/07/24
Channel: Strange Mysteries
2014 - The Bigger Picture - "Thin Line" by Ivori
2014 - The Bigger Picture - "Thin Line" by Ivori
Published: 2014/06/09
Channel: Youth Speaks
Is It Safe? - Swallow Bird Nest beverage
Is It Safe? - Swallow Bird Nest beverage
Published: 2016/01/23
Channel: Quaint and Murdock Takes on the world
Rosacea Hacks: How to drink hot beverages without affecting rosacea symptom | Rosy JulieBC
Rosacea Hacks: How to drink hot beverages without affecting rosacea symptom | Rosy JulieBC
Published: 2016/02/18
Channel: Rosy JulieBC
Keeping your refrigerator stocked will get you many women
Keeping your refrigerator stocked will get you many women
Published: 2008/08/21
Channel: MrChiCity3
French Chateau Inspired Carriage House in Gig Harbor, Washington
French Chateau Inspired Carriage House in Gig Harbor, Washington
Published: 2016/11/03
Channel: Sotheby's International Realty
Alcoholic beverage service#
Alcoholic beverage service#
Published: 2016/02/02
Channel: daniel chong
Salvation Army NYC Spreads Holiday Cheer Via Red Box Campaign
Salvation Army NYC Spreads Holiday Cheer Via Red Box Campaign
Published: 2013/12/31
Channel: BallerStatus.com
Beginners acrylic painting | Eiffel Tower | with stunning Sunrise Tutorial
Beginners acrylic painting | Eiffel Tower | with stunning Sunrise Tutorial
Published: 2015/09/09
Channel: theartsherpa
Holiday Beverages vs. Regular Beverages - Which is Healthier?
Holiday Beverages vs. Regular Beverages - Which is Healthier?
Published: 2011/11/14
Channel: geobeats
Caffeine in Tea - Facts and Myths
Caffeine in Tea - Facts and Myths
Published: 2017/02/25
Channel: Mei Leaf
The Jacks - EP (March 2014) - Hot Beverage
The Jacks - EP (March 2014) - Hot Beverage
Published: 2014/03/14
Channel: TheJacks
Meet & Greet Almonte!
Meet & Greet Almonte!
Published: 2016/08/22
Channel: ReyRoSho
Toby Keith - Red Solo Cup (Unedited Version)
Toby Keith - Red Solo Cup (Unedited Version)
Published: 2011/10/10
Channel: TobyKeithVEVO
Brewery Sessions - The Dead South
Brewery Sessions - The Dead South
Published: 2015/05/15
Channel: Original 16
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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White Rock Beverages
private Corporation
Industry Beverages
Founded 1871 Waukesha, Wisconsin
Founder H.M. Colver
Headquarters Whitestone, NY, United States
Products Seltzer, Soft drinks
Owner Morgan Family
Website White Rock Beverages.com

White Rock Beverages (White Rock Products Corporation) is an American beverage company located in Whitestone, NY. The company was established in 1871 by pharmacist H.M. Colver in Waukesha, Wisconsin. Potawatomi Indians and settlers believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.[1]

Marketing with Santa Claus[edit]

Coca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments – [2] however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915.[3][4]

Drink maker history[edit]

By 1923, White Rock Beverages was one of the largest producers of mineral water in the United States. The company also produced ginger ale and other soft drinks. Its property value was then calculated at $7,311,767 ($102,778,881 today). This included land holdings and bottling plants.[5]

In 1941, the company which manufactured White Rock soft drinks was called White Rock Mineral Springs Company.[6]

[edit]

The company has used the image of Psyche as its logo for over 120 years. The company purchased the rights to a painting titled "Psyche at Nature's Mirror", by Paul Thumann, at the Chicago World's Fair in 1893.[7][8][9][10]

Brand portfolio[edit]

White Rock Cola
Type Soft drink
Manufacturer White Rock Beverages
Variants Diet
Related products Coca-Cola
Pepsi Cola

White Rock

  • Seltzer: Plain • Mandarin Orange • Lemon Lime • Black Cherry • Raspberry•Cucumber Watermelon
  • Mixers: Club Soda • Diet Ginger Ale • Ginger Ale • Diet Tonic Water • Tonic Water
  • Organic: Passion Orange • Raspberry Crème • Red Peach
  • Soda: Cream Soda, Black Cherry, Root Beer, Grape, Orange, Lemon-Lime, Cola

Sioux City

Olde Brooklyn:

  • Williamsburg Root Beer
  • Coney Island Cream Soda
  • Brighton Beach Black Cherry
  • Flatbush Orange Soda
  • Bay Ridge Birch Beer
  • Red Hook Raspberry
  • Greenpoint Grape Soda
  • Park Slope Ginger Ale
  • Diet Williamsburg Root Beer
  • Diet Coney Island Cream Soda

In Popular Culture[edit]

In the pre-code film Men Call It Love, Norman Foster's character tells his butler "Say, look here Brandt. Haven't you been with us long enough to know to always keep a supply of White Rock handy?" The butler stutters, "Why--why sir" and then opens the fridge to reveal an ice box full of bottles of White Rock, with the Psyche logo clearly visible.

In James M. Cain's novel The Postman Always Rings Twice, the narrator Frank Chambers mixes a drink with bourbon, White Rock and a couple of pieces of ice.

In Rex Stout's novel The League of Frightened Men, Archie Goodwin offers Hibbard a White Rock as a chaser with his whiskey.

References[edit]

  1. ^ Rose, Joel (December 5, 2011). "White Rock Beverages Still Thirsty After 140 Years". NPR. Retrieved December 10, 2011. 
  2. ^ Mikkelson, Barbara; Mikkelson, David P. (February 27, 2001). "The Claus That Refreshes". snopes.com. Retrieved June 10, 2005. 
  3. ^ "Did White Rock or The Coca-Cola Company create the modern Santa Claus Advertisement?". whiterocking.org. The White Rock Collectors Association. 2001. Retrieved January 19, 2007. 
  4. ^ "Coca-Cola's Santa Claus: Not The Real Thing". BevNET.com. December 18, 2006. Retrieved January 19, 2007. 
  5. ^ "White Rock Mineral Springs". Wall Street Journal. June 11, 1923. p. 12. (Subscription required (help)).  Alternate Link via ProQuest
  6. ^ "Candy and Beverage Industry". Wall Street Journal. October 22, 1941. p. 5. (Subscription required (help)).  Alternate Link via ProQuest
  7. ^ "The Goddess of Purity". White Rock Beverages. 
  8. ^ Mariani, John (October 16, 2011). "White Rock Girl: Still the Sexiest Alive (on a Water Bottle)". Esquire (magazine). 
  9. ^ Theodore, Sarah (June 1, 2006). "White Rock: A classic brand becomes a specialty player". Beverage Industry Magazine. 
  10. ^ "Psyche". Grapefruit Moon Gallery. 

External links[edit]

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