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White Rock Soda - 1983
White Rock Soda - 1983
Published: 2016/06/08
Channel: NY Retro Vault
white rock seltzer combined
white rock seltzer combined
Published: 2017/04/25
Channel: International Beverage Marketing
"Hey There White Rock Girl" 1960
"Hey There White Rock Girl" 1960's Radio Commercial
Published: 2014/12/23
Channel: Pop Culture Timeline 1
Ernie Kovacs Meets the White Rock Sprite
Ernie Kovacs Meets the White Rock Sprite
Published: 2008/11/10
Channel: Kovacs Corner
seekers white rock soda commercial
seekers white rock soda commercial
Published: 2012/07/27
Channel: James Berman
White Rock - Cream Soda
White Rock - Cream Soda
Published: 2016/10/02
Channel: Supersaiyan79
White Rock - Cream Soda - Review
White Rock - Cream Soda - Review
Published: 2012/12/08
Channel: N3V3RSAYD13
Head to Head: WR Sioux City Root Beer Vs. Orca Beverage Sioux City Root Beer.  Ep 6
Head to Head: WR Sioux City Root Beer Vs. Orca Beverage Sioux City Root Beer. Ep 6
Published: 2017/05/26
Channel: The Roots & Fizz Show
Sioux City Birch Beer | Chad
Sioux City Birch Beer | Chad'z Soda Reviews #2
Published: 2011/05/27
Channel: Chad Polenz
White Rock 2   English
White Rock 2 English
Published: 2017/03/24
Channel: International Beverage Marketing
Science fair how does beverages stain our teeth
Science fair how does beverages stain our teeth
Published: 2016/04/19
Channel: JacobBlack881
Get Beers, Seltzer and Beverages cold fast Flash Chilling
Get Beers, Seltzer and Beverages cold fast Flash Chilling
Published: 2016/05/27
Channel: kegman.net
Trim Healthy Mama Beverages||THM meal Collab|| My favorite drinks
Trim Healthy Mama Beverages||THM meal Collab|| My favorite drinks
Published: 2017/04/13
Channel: Claire at Cookie Crumb Fun
White Rock 3   English
White Rock 3 English
Published: 2017/03/24
Channel: International Beverage Marketing
Dr. Greger in the Kitchen: My New Favorite Beverage
Dr. Greger in the Kitchen: My New Favorite Beverage
Published: 2017/11/13
Channel: NutritionFacts.org
jim breuer about alcohol
jim breuer about alcohol
Published: 2008/07/08
Channel: robingeurts
White Rock 3   Spanish
White Rock 3 Spanish
Published: 2017/04/14
Channel: International Beverage Marketing
White Rock 2   Spanish
White Rock 2 Spanish
Published: 2017/04/14
Channel: International Beverage Marketing
Cold Coffee Recipe, Frothy Cold Coffee Recipe by Tarla Dalal
Cold Coffee Recipe, Frothy Cold Coffee Recipe by Tarla Dalal
Published: 2016/01/11
Channel: Tarla Dalal
Root Beer Fun
Root Beer Fun
Published: 2008/09/14
Channel: reebsapeetrson
Ocean Rose B&B White Rock - Bed and Breakfast
Ocean Rose B&B White Rock - Bed and Breakfast
Published: 2008/10/08
Channel: Johan Sandstrom
Why are Carbonated Beverages Called "Soft Drinks"?
Why are Carbonated Beverages Called "Soft Drinks"?
Published: 2016/11/01
Channel: Today I Found Out
A Soda Documentary: Polar Beverages
A Soda Documentary: Polar Beverages
Published: 2015/09/18
Channel: TheBigOReview
White Rock
White Rock 'Dancing Firs' Executive Suites and B&B
Published: 2008/10/08
Channel: Johan Sandstrom
Sarsaparilla vs Root Beer - Which is Better for Health?
Sarsaparilla vs Root Beer - Which is Better for Health?
Published: 2017/11/04
Channel: Your Health Remedy
White Rock Waterpark and Beach Hotel (Subic, Philippines)
White Rock Waterpark and Beach Hotel (Subic, Philippines)
Published: 2017/09/18
Channel: Top Hotels Best Prices
Boycott The Baptist  - Did You Just Assume My Beverage [2017]
Boycott The Baptist - Did You Just Assume My Beverage [2017]
Published: 2017/05/24
Channel: grindwar channel
Beverage Has Same Effect as Cocaine?
Beverage Has Same Effect as Cocaine?
Published: 2016/11/21
Channel: The Doctors
DIY Party Cocktails - Alcohol Cocktail Beverages Recipe MissLizHeart
DIY Party Cocktails - Alcohol Cocktail Beverages Recipe MissLizHeart
Published: 2015/12/28
Channel: MissLizHeart
White Rock Waterpark and Beach Hotel - Philippines Subic
White Rock Waterpark and Beach Hotel - Philippines Subic
Published: 2015/08/17
Channel: Favorite Resorts
La Van Tea
La Van Tea
Published: 2017/08/07
Channel: Casey Whitworth
Sioux City Sarsaparilla Video Review (BevNerd Ep 85)
Sioux City Sarsaparilla Video Review (BevNerd Ep 85)
Published: 2012/02/12
Channel: BevNerd Video Podcast
Toby Keith - Red Solo Cup (Unedited Version)
Toby Keith - Red Solo Cup (Unedited Version)
Published: 2011/10/10
Channel: TobyKeithVEVO
Root Beer | A&W vs. White Rock
Root Beer | A&W vs. White Rock
Published: 2010/07/21
Channel: Ida Vestin
How to paint with Acrylic  a Beach Girl walking on the Shore
How to paint with Acrylic a Beach Girl walking on the Shore
Published: 2017/11/11
Channel: theartsherpa
123 West White Rock, Buchanan Dam, TX
123 West White Rock, Buchanan Dam, TX
Published: 2017/05/17
Channel: Pinnacle1Realty
Culinary Highlights: Traditional German Beverages
Culinary Highlights: Traditional German Beverages
Published: 2015/08/20
Channel: germanytourism
Chuck gets a tour of Polar Beverage and sits down with Ralph and Chris Crowley
Chuck gets a tour of Polar Beverage and sits down with Ralph and Chris Crowley
Published: 2012/10/26
Channel: David Cullinane
South Park - Safe Space - "In My Safe Space"
South Park - Safe Space - "In My Safe Space"
Published: 2015/10/22
Channel: South Park Studios
Ayo & Teo - Rolex ( Prod. BL$$D )
Ayo & Teo - Rolex ( Prod. BL$$D )
Published: 2017/02/09
Channel: Z6Productions
Sioux City Birch Beer Review (Soda Tasting #131)
Sioux City Birch Beer Review (Soda Tasting #131)
Published: 2013/04/05
Channel: Soda Tasting
Will Frozen Gasoline Burn?
Will Frozen Gasoline Burn?
Published: 2017/04/28
Channel: The King of Random
Pinnacle Key Lime Pie Whipped Flavored Vodka Drink Recipes
Pinnacle Key Lime Pie Whipped Flavored Vodka Drink Recipes
Published: 2012/01/02
Channel: BeverageUnderground
Thirsty Thursdays - Timothy
Thirsty Thursdays - Timothy's Peppermint Swirl Latte Hot Beverage Review (Red Velvet FAIL)
Published: 2013/12/01
Channel: KBDProductionsTV
Pure Scandi: Valborg Miami 3, May 7, 2011
Pure Scandi: Valborg Miami 3, May 7, 2011
Published: 2011/05/19
Channel: bostonstockholm
How to Make an Old Fashioned | Cocktail Recipes
How to Make an Old Fashioned | Cocktail Recipes
Published: 2014/02/24
Channel: Howcast
[ICY BEVERAGES] Rhythm of Love Cover
[ICY BEVERAGES] Rhythm of Love Cover
Published: 2012/08/03
Channel: JedYiMusic
FUNNY New LeBron James Sprite Commercial with Lil Yachty 2016
FUNNY New LeBron James Sprite Commercial with Lil Yachty 2016
Published: 2016/10/12
Channel: Cleveland Cavaliers Basketball
How to Make Your Own Soda
How to Make Your Own Soda
Published: 2009/03/06
Channel: Howcast
Salvation Army NYC Spreads Holiday Cheer Via Red Box Campaign
Salvation Army NYC Spreads Holiday Cheer Via Red Box Campaign
Published: 2013/12/31
Channel: BallerStatus.com
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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White Rock Beverages
private Corporation
Industry Beverages
Founded 1871 Waukesha, Wisconsin
Founder H.M. Colver
Headquarters Whitestone, NY, United States
Products Seltzer, Soft drinks
Owner Morgan Family
Website White Rock Beverages.com

White Rock Beverages (White Rock Products Corporation) is an American beverage company located in Whitestone, NY. The company was established in 1871 by pharmacist H.M. Colver in Waukesha, Wisconsin. Potawatomi Indians and settlers believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.[1]

Marketing with Santa Claus[edit]

Coca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments – [2] however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915.[3][4]

Drink maker history[edit]

By 1923, White Rock Beverages was one of the largest producers of mineral water in the United States. The company also produced ginger ale and other soft drinks. Its property value was then calculated at $7,311,767 ($102,778,881 today). This included land holdings and bottling plants.[5]

In 1941, the company which manufactured White Rock soft drinks was called White Rock Mineral Springs Company.[6]

[edit]

The company has used the image of Psyche as its logo for over 120 years. The company purchased the rights to a painting titled "Psyche at Nature's Mirror", by Paul Thumann, at the Chicago World's Fair in 1893.[7][8][9][10]

Brand portfolio[edit]

White Rock Cola
Type Soft drink
Manufacturer White Rock Beverages
Variants Diet
Related products Coca-Cola
Pepsi Cola

White Rock

  • Seltzer: Plain • Mandarin Orange • Lemon Lime • Black Cherry • Raspberry•Cucumber Watermelon
  • Mixers: Club Soda • Diet Ginger Ale • Ginger Ale • Diet Tonic Water • Tonic Water
  • Organic: Passion Orange • Raspberry Crème • Red Peach
  • Soda: Cream Soda, Black Cherry, Root Beer, Grape, Orange, Lemon-Lime, Cola

Sioux City

Olde Brooklyn:

  • Williamsburg Root Beer
  • Coney Island Cream Soda
  • Brighton Beach Black Cherry
  • Flatbush Orange Soda
  • Bay Ridge Birch Beer
  • Red Hook Raspberry
  • Greenpoint Grape Soda
  • Park Slope Ginger Ale
  • Diet Williamsburg Root Beer
  • Diet Coney Island Cream Soda

In popular culture[edit]

In the pre-code film Men Call It Love, Norman Foster's character tells his butler "Say, look here Brandt. Haven't you been with us long enough to know to always keep a supply of White Rock handy?" The butler stutters, "Why--why sir" and then opens the fridge to reveal an ice box full of bottles of White Rock, with the Psyche logo clearly visible.

In James M. Cain's novel The Postman Always Rings Twice, the narrator Frank Chambers mixes a drink with bourbon, White Rock and a couple of pieces of ice.

In Rex Stout's novel The League of Frightened Men, Archie Goodwin offers Hibbard a White Rock as a chaser with his whiskey.

References[edit]

  1. ^ Rose, Joel (December 5, 2011). "White Rock Beverages Still Thirsty After 140 Years". NPR. Retrieved December 10, 2011. 
  2. ^ Mikkelson, Barbara; Mikkelson, David P. (February 27, 2001). "The Claus That Refreshes". snopes.com. Retrieved June 10, 2005. 
  3. ^ "Did White Rock or The Coca-Cola Company create the modern Santa Claus Advertisement?". whiterocking.org. The White Rock Collectors Association. 2001. Retrieved January 19, 2007. 
  4. ^ "Coca-Cola's Santa Claus: Not The Real Thing". BevNET.com. December 18, 2006. Retrieved January 19, 2007. 
  5. ^ "White Rock Mineral Springs". Wall Street Journal. June 11, 1923. p. 12. (Subscription required (help)).  Alternate Link via ProQuest
  6. ^ "Candy and Beverage Industry". Wall Street Journal. October 22, 1941. p. 5. (Subscription required (help)).  Alternate Link via ProQuest
  7. ^ "The Goddess of Purity". White Rock Beverages. 
  8. ^ Mariani, John (October 16, 2011). "White Rock Girl: Still the Sexiest Alive (on a Water Bottle)". Esquire. 
  9. ^ Theodore, Sarah (June 1, 2006). "White Rock: A classic brand becomes a specialty player". Beverage Industry Magazine. 
  10. ^ "Psyche". Grapefruit Moon Gallery. 

External links[edit]

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