Coca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments –  however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915.
By 1923, White Rock Beverages was one of the largest producers of mineral water in the United States. The company also produced ginger ale and other soft drinks. Its property value was then calculated at $7,311,767 ($101,550,733 today). This included land holdings and bottling plants.
In 1941, the company which manufactured White Rock soft drinks was called White Rock Mineral Springs Company.
The company has used the image of Psyche as its logo for over 120 years. The company purchased the rights to a painting titled "Psyche at Nature's Mirror", by Paul Thumann, at the Chicago World's Fair in 1893.