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Ernie Kovacs Meets the White Rock Sprite
Ernie Kovacs Meets the White Rock Sprite
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Salvation Army NYC Spreads Holiday Cheer Via Red Box Campaign
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[HD] Britney Spears, Beyonce & Pink - We Will Rock You (Pepsi)
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Craigellachie: 21 Year Old Whisky
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Hard Rock Cafe Kuala Lumpur Case Study
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How to Fill a Balloon with Gas | Science Projects
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The Perfect Flat White | CRU
The Perfect Flat White | CRU
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Rolling Rock Beer - Review
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Automated Beverage System, McDonalds, 3am (video postcard)
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Miss FashionTV 2013: Event & Highlights at Rocks Hotel & Casino in Kyrenia, Cyprus | FashionTV
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Rock Lobster
Rock Lobster
::2014/04/05::
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Winterfest Black Tie Ball presented by Premier Beverage
Winterfest Black Tie Ball presented by Premier Beverage
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NEIL DIAMOND ~ SCOTCH ON THE ROCKS
NEIL DIAMOND ~ SCOTCH ON THE ROCKS
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How-To Get On The Floating Rock Element In "Dragonfable"
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Selena Gomez Looks Very Upset As She Gets A Cold Beverage With A Friend
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90s Power Hour
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Ultimate 5 Electric power / Sports activities Beverages
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Red Herring - Perspective Beverages
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Used 2006 Toyota Tacoma PreRunner Extended - Round Rock
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How-To Kill Centipedes In A Damp Rock Area
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SAD R2D2 Pouring first beverage!!!
SAD R2D2 Pouring first beverage!!!
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HMD 253 Food and Beverage Project - Ethan Neumann, Trey Johnson, Emma James
HMD 253 Food and Beverage Project - Ethan Neumann, Trey Johnson, Emma James
::2013/10/26::
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Beverage Trick
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Responsible Alcoholic Beverage Control Act testimony varies
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Wirtz Beverage Nevada Reno Teams Up With E&J Gallo Winery!
Wirtz Beverage Nevada Reno Teams Up With E&J Gallo Winery!
::2010/11/01::
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Camp Faderade -- Black Rock City 2013 -- Donate Today!
Camp Faderade -- Black Rock City 2013 -- Donate Today!
::2013/07/18::
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46
Adnan Durrani, Food and Beverage Investment Specialist: American Muslim Consumer Conference NJ/NY
Adnan Durrani, Food and Beverage Investment Specialist: American Muslim Consumer Conference NJ/NY
::2010/10/26::
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Bayyari Elementary - 2013 Just Dance Assembly - 1st Grade Rock and Roll will take you
Bayyari Elementary - 2013 Just Dance Assembly - 1st Grade Rock and Roll will take you
::2013/05/24::
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Drink Review : Ramune (Lychee Flavored) (Japanese Carbonated Beverage)
Drink Review : Ramune (Lychee Flavored) (Japanese Carbonated Beverage)
::2011/03/24::
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Daytime
Daytime's Flight & Arrival at the Hard Rock Cancun
::2013/08/14::
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Monster Risk in Beverage
Monster Risk in Beverage
::2013/05/14::
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From Wikipedia, the free encyclopedia
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White Rock Beverages
Type private Corporation
Industry Beverages
Founded 1871 Waukesha, Wisconsin
Founder(s) H.M. Colver
Headquarters Whitestone, NY, United States
Products Seltzer, Soft drinks
Owner(s) Morgan Family
Website White Rock Beverages.com

White Rock Beverages (White Rock Products Corporation) is an American beverage company located in Whitestone, NY. The company was established in 1871 by pharmacist H.M. Colver in Waukesha, Wisconsin. Potawatomi Indians and settlers believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.[1]

Marketing with Santa Claus[edit]

Coca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments – [2] however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915.[3][4]

Drink maker history[edit]

By 1923, White Rock Beverages was one of the largest producers of mineral water in the United States. The company also produced ginger ale and other soft drinks. Its property value was then calculated at $7,311,767. This included land holdings and bottling plants.[5]

In 1941, the company which manufactured White Rock soft drinks was called White Rock Mineral Springs Company.[6]

[edit]

The company has used the image of Psyche as its logo. It recently held a contest as to which of the psyche images is the best.[7]

Brand portfolio[edit]

White Rock Cola
Type Soft drink
Manufacturer White Rock Beverages
Variants Diet
Related products Coca Cola
Pepsi Cola

White Rock

  • Seltzer: Plain • Mandarin Orange • Lemon Lime • Black Cherry • Raspberry
  • Mixers: Club Soda • Diet Ginger Ale • Ginger Ale • Diet Tonic Water • Tonic Water
  • Organic: Passion Orange • Raspberry Crème • Red Peach
  • Soda: Cream Soda, Black Cherry, Root Beer, Grape, Orange, Lemon-Lime, Cola

Sioux City

Olde Brooklyn:

  • Williamsburg Root Beer
  • Coney Island Cream Soda
  • Brighton Beach Black Cherry
  • Flatbush Orange Soda
  • Bay Ridge Birch Beer
  • Red Hook Raspberry
  • Greenpoint Grape Soda
  • Park Slope Ginger Ale
  • Diet Williamsburg Root Beer
  • Diet Coney Island Cream Soda

References[edit]

  1. ^ Rose, Joel (December 5, 2011). "White Rock Beverages Still Thirsty After 140 Years". NPR. Retrieved December 10, 2011. 
  2. ^ Barbara Mikkelson and David P. Mikkelson, "The Claus That Refreshes," snopes.com, February 27, 2001 (accessed June 10, 2005).
  3. ^ The White Rock Collectors Association, "Did White Rock or The Coca-Cola Company create the modern Santa Claus Advertisement?," whiterocking.org, 2001 (accessed January 19, 2007).
  4. ^ White Rock Beverages, "Coca-Cola's Santa Claus: Not The Real Thing!," BevNET.com, December 18, 2006 (accessed January 19, 2007).
  5. ^ White Rock Mineral Springs, Wall Street Journal, June 11, 1923, pg. 12.
  6. ^ Candy and Beverage Industry, Wall Street Journal, October 22, 1941, pg. 5.
  7. ^ "::White Rock::". Whiterockbeverages.com. Retrieved 2012-10-22. 

External links[edit]

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